Work owned and managed by Zest The Agency
The SIX Initiative champions & supports entrepreneurial young women from disadvantaged communities by providing mentoring, workshops & training. They needed branding that encapsulated the brand spirit and was empowering, aspirational and personal. The SIX stars were born. The ‘x’ of the word ‘six’ was transformed into a star, representing the charity’s aim to help young women reach high and prosper. The star has six points which reflects the theme running through. Strengthened by a down-to-earth strapline that speaks to young women on their level, it encapsulates the charity’s goal in four words.